The story behind it all

My Add On is built on a passion for helping people

My Grandmother, my inspiration

My Grandmother is a proud woman. Head up high, always smiling and never complaining. Until the day she had to walk with crutches. They always fell down for people to fall over and they hurt her hands. I wondered how it was possible that these problems were still unsolved after decennia. So I decided to do something about that and help my grandmother smile again.

Passion for problem solving

“Ever since I was little, whenever I saw a a problem, I was already solving it. It’s amazing how many small things can irritate you on a daily basis, and people often let them. I believe you can be the one solving that problem. Think outside the box and you’ ll see, a smart, yet simple solution is never far away!”

Marie Van den Broeck, founder of My Add On, is an Industrial Engineer Designer graduated at Ghent University in 2016. She’s a problem-solver, a believer and a passionate entrepreneur

Teamwork makes the dream
Proud of our family of open-minded, creative and passionate people.
Marie Van den Broeck
Founder / Improver
Félice Vandenabeele
Sales & Marketing
Daan Devlaminck
Research & Development
Jesse Blondeel
Designer & Prototyper
Chelsey Volckaert
Sales
Anke Wyffels
Marketeer & Communitybuilder
Alexander Van Damme:
Mentor Internationalization
Bart Van den Eynde
Business Mentor
Niels Baeyens
Financial Mentor
Harry Demey
Marketing Mentor
Bavo Goos
Freelance Sales Mentor
Nelson
Feel-good coach

Innovation Awards

EVERYONE INNOVATOR

Our founder Marie Van den Broeck in her TEDx talk on how to be an innovator. And yes, about cucumber sandwiches as well ;)

Why we do it

Mission

We want to get rid of stigmatization. How? By creating design and fun products that solve a need in a simple, convenient solution.

Vision

You are most important. We rely on your expertise as an end-user to guarantee great products. Whatever design decision we make, you’re part of it!

Ambition

To cover people’s needs with affordable and fun design products all over the world.

WHAT WE DO

What

My Add On pimps crutches and wheelchairs! Not only to make them more beautiful, but also more comfortable and practical.

How

By developing universal add-ons that fit onto all kinds of crutches, wheelchairs, walkers, etc.

Focus

Modularity so the add-on’s fit on any aid

Usability for self-explainatory and efficient use,

Customization to fight stigmatization and also, because it’s fun!

Great client service because you are important.

Focus

Modularity so the add-on’s fit on any aid
Usability for self-explainatory and efficient use,
Customization to fight stigmatization and also, because it’s fun!
Great client service because you are important.
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