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Inspired by his own children with autism, he developed Tommy Hilfiger a unique clothing line for people with special needs. This for both physical disabilities, such as amputations, but also chronic conditions, such as autism. Since this summer, the clothing line has also been available in Europe.
WHY AN ADAPTIVE CLOTHING LINE?
Hilfiger noticed that the fashion industry was still far behind in terms of inclusion. For people with special needs, getting dressed is often a challenge in itself because clothes are not tailored to their needs. Then again, clothes that are tailored often lose beauty, but Hilfiger's Adaptive line has the typical American cool look like all of Hilfiger's other pieces. My Add On also fully aligns itself with the mission for greater inclusion, we do this by developing tools that are not only practical but also look trendy.
WHAT'S SO SPECIAL ABOUT THE ADAPTIVE CLOTHING LINE?
The clothes consist of convenient stretch fabric, adjustable waistbands, etc. Also, the garments are a lot of more practicalZips can be operated with one hand or with magnetic buttons and velcro. And all this without having to compromise on comfort or a trendy look.
As with My Add On, the Adaptive line was developed in cooperation with people with special needs. There is also constant feedback from users on what works and what doesn't, and so the garments are constantly being optimised. With this clothing line, Hilfiger aims to increase independence for people with special needs.
CHANGING THE INDUSTRY TOGETHER FOR GREATER INCLUSION
Hilfiger's initiative did not go unnoticed, even Nike and ASOS would consider an adaptive clothing line. Tommy Hilfiger acknowledges that change can only happen if even more brands in the industry commit to being more inclusive. Finally, he adds that their pursuit of inclusion never completed will be, because it is now a process in constant flux.
My Add On strives for a society that is accessible to all. With our mission "to empower & include", we want to make this vision of the future a reality by developing innovative and trendy products. Do you have an idea or a problem of your own that we haven't thought of yet? Let us know about it through our form. Based on your input, we will work on our new products to help you and many others!
